Kiabi is establishing itself in Madagascar and Mayotte: a new era for affordable fashion

Mis à jour le 22 May 2026

In 2025, the strategic expansion of Kiabi, the French textile retail giant, marks a key step in its ambition to create accessible fashion for all. With a presence in 33 countries and nearly 590 stores, the brand is entering a new era by strengthening its foothold in Madagascar and Mayotte, two territories with rich and diverse socioeconomic contexts. More than just a commercial move, this expansion is intended as an act of social responsibility and a driver of local development. It is part of a global movement to democratize quality fashion while respecting the challenges of sustainable development and social inclusion. In Madagascar, the partnership with the Sodim Group and the establishment of a 900-square-meter store illustrate this commitment to meeting the growing needs of a young and dynamic population, while supporting concrete educational initiatives. Therefore, this expansion is not limited to mere commercial activity but becomes a lever for improving quality of life, encouraging education, and supporting the local economy. For their part, Kiabi’s arrival in Mayotte is accompanied by a unique strategic partnership with the Cananga Group. This collaboration has enabled the brand to establish itself in two convenient, shop-in-shop stores, responding to a growing demand for modern, affordable, and responsible fashion. This approach is based on a principle of proximity, promoting easy access to quality products while limiting environmental impact, particularly through collections adapted to local needs.

This expansion strategy This demonstrates a strong commitment to expanding the reach of responsible fashion beyond France, reinforcing Kiabi’s position as a global player mindful of its social and environmental responsibilities. The momentum of this approach is rooted in a European, African, and Oceanian perspective, revealing a desire to unite all stakeholders around a common project in the textile sector. Discover Kiabi, the accessible fashion brand for the whole family, combining trends, quality, and low prices.

Source: ch.fashionnetwork.com